DANNY TREJO & PROGRESSIVE
The Business of Burgers
Looking for business advice? The internet has that in spades. So why trust Progressive? To cut through the clutter, Progressive needed sizzle and actionable, insightful advice that would earn their new insurance offering a seat at the entrepreneurial table.
Welcome to Small Biz Battles — a branded content series starring film legend, Danny Trejo. In a food fight to win "Best Burger", foodie influencers and two California food truck owners served hundreds in Venice Beach while also learning about ways to improve their business efficiencies.
This docuseries was complemented on the site by downloadable reference material, infographics, tips to optimize business plans and a large CRM program.
• Progressive's Best Performing Small Business Content of the Year