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Progressive Insurance
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DANNY TREJO & PROGRESSIVE
The Business of Burgers

Looking for business advice? The internet has that in spades. So why trust Progressive to help you navigate entrepreneurism?

 

Small Biz Battles is an action-focused content series devoted to providing real insights and solutions for small business owners. This isn't fluff; it's the facts and numbers businesses require to succeed, from food costs and service to prep and commissary.


Starring film legend Danny Trejo, influencer Daniel Shemtob, New York Food Truck Association President David Webber and many hungry fans, we filmed a public event on Venice Beach. Here, two food trucks from LA and San Francisco battled it out for not just the best-tasting burger but also the best business.

This docuseries was complemented with downloadable small business accounting materials, startup kits, reference material, fast facts and tips to optimize business plans. Additionally, a small Business devoted CRM flow and Small Business Expo experiential completed an integrated campaign that engaged businesses and drove insurance applications.

Results:

• Progressive's Best Performing Small Business Content of the Year

Progressive Food Truck
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