Wine marketing is a sea of lifestyle clichés featuring galavanting couples and golden-hour vineyards. For a brand that needed to break out, it was also a recipe for disaster, especially when Menage a Trois' competitors consistently outspent them.

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Socially, the team had an idea, sparked by the brand label's symmetrical dancers and the brand's origin story of delusions. Combining these creative seeds brought us to explore mind-bending interpretations of the Rorschach test. In lieu of ink, we brought beauty, romance, lust and liquid. A fascination with fruit and fabrics, of sight and sound.

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The result seduces the senses with desire, thirst and a meaningful, premium connection to the brand.

 

Along with the concept and animation direction, I also wrote and produced original music for the campaign, delivering another unique storytelling element, as unique as the immersive visuals. Soak it in.

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RESULTS

• Top 10 ranking in the 750ml category.

• +25% depletions and 3% overall sales lift in three weeks.

• +7% velocity growth.

• 25M+ impressions with record-breaking social engagement.