An award-winning integrated campaign featuring Ford's first CGI and video-composite gaming platform, Robin Thicke halftime performance, stadium takeovers, micro-site, experiential and one incredible fan giveaway. Here fans were able to virtually become all-pro DE John Abraham or stand toe-to-toe with Hall of Fame TE Tony Gonzalez. Campaign assets were featured for weeks on Fox Sports broadcasts (unpaid) and Defend the Dome tagline became a rallying cry for the city with both local hip-hop and country bands creating songs around the line.