Hijacking Hollywood
AWARDS:
EVENT MARKETER
GOLD BEST MULI-MARKET EVENT
CHIEF MARKETER
EVENT TECH AWARD
BEST USE OF AV
74 MILLION IMPRESSIONS
LG Cinema House is a truely immersive video/audio experience, enveloping the audience in 360-degree environments that transport fans into the worlds of their favorite films.
Partners: LG, Dolby, Netflix
FOR THE LOVE OF BAKING
We all owe so much to schools and their incredible life-changing teachers. What a great opportunity for a brand to give back, bring a community together and launch a new product. In concert with the Torrance school district, we invited three schools, teachers and their students to participate in a cookie backoff. The event attracted 500 participants, TV and national newspaper coverage as well as fun social influencer posts.
MORE THAN JUST A GAME
Fans don’t just watch the game; they play a pivotal role. They invest their heart, soul, and voice in every trip down the court.
With original photography and visual effects, we elevated super fans as the real heroes of the hardwood by giving them the star treatment they deserve.
This integrated campaign included a custom gaming microsite, POS, OOH at Final Four, and a Twitter takeover of famed ESPN announcer Jay Bilas.
LG SIGNATURE & JONATHAN ADLER
LG Signature line of electronics and appliances partnered with famed interior designer Jonathan Adler to cement its reputation as the world's finest electronics manufacturer and as a fashion statement for the home.
