"Forget tourism darlings Charleston, Myrtle Beach, Greenville, and Hilton Head Island. We need to drive tourism in parts of South Carolina no one has ever heard of but the people who live there."

This award-winning, results-driven South Carolina campaign featured multiple documentaries, photojournalism, print, OOH, print social, and an entirely new digital presence that brought to light the rich traditional and incredible discoveries hidden all across the state.