Outback Steakhouse was the Outback Bowl title sponsor for 30 years but was now questionable the decision.

 Research proved they were correct. Fans didn't connect with the brand. The executions of previous years didn't drive relevancy or emotion for the brand.

 

 With connections through a former client (ESPN), we helped negotiate a media contract addendum that leveraged three of ESPN's most powerful voices (Coaches Lee Corso, Mack Brown, and Steve Spurrier) to finally give fans what wanted they wanted from these trusted personalities: life advice.

 

This beloved campaign, including TV, digital, POS, and Fantasy Sports integration, achieved impressive metrics and was upgraded to ESPN SportsCenter features as its popularity grew.