RED ROBIN
Red Robin is on a comeback. At the heart of this story is our new content strategy leveraging influencers, including parkour athlete Lorena Abreu (Gastro Gauntlet) and MLB All-Star Elly De La Cruz (Red Handed). While the executions couldn't be more different, they're built on an empowering Creative Strategy and Storytelling rigor that disrupt, energize and drive people to Red Robin.
"GASTRO GAUNTLET"
Sometimes when you see something you really want, you just have to go for it. This exciting new campaign for Red Robin just launched and is already gaining massive momentum, earning 1M+ Views, 50K+ Likes and 2K+ Comments in the first week alone without any boosting! And while it's just the beginning, we're excited to help write Red Robin's turnaround story.
This created an awe-inspiring spike of both impressions/video views (+498% IG, +307% TikTok) and engagement (+244% IG, +850% TikTok).
Credits: Copywriter, Art Director, Songwriter, Music Composer
"RED HANDED"
starring MLB All-Star Elly De La Cruz
Wait, has anyone seen Elly's glove? Check out this fun-to-watch Red Robin social content that I wrote, produced, directed and edited. Having just launched in late May, we are already seeing incredible engagement and positive brand affinity. I'll report back once Elly finds his glove and we get more numbers.
STORYBOARDS
Wondering what my process is these days? Well, below is my initial storyboard. This not only shows how the creative evolved but also illustrates how I am utilizing AI to produce work faster. While there is always wrangling, I really enjoy transforming my pencil sketches into professional illustrations.
