CHALLENGE:

Launch SWASH Laundry Detergent by Whirlpool in an already crowded marketplace.

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SOLUTION:

Make Laundry simple, innovative and more sustainable. Become the modern detergent for today's busy and overly complicated lifestyle. In other words, don't be a Tide Mom. Embrace a more hip, modern and thoughtful solution to a day that doesn't revolve around dirty socks.

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With the product launch available only on Amazon, we focused on transforming the restrictive Amazon store format into an imaginative, bespoke, and dynamic space for product education and purchase.

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