For over 15 years, we have been a strategic, creative and production resource for AMBSE (Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium). These activities include everything from partnership activations and stadium fascia animations to developing their own sustainability branding and wayfinding; however, this one was particularly special. I was a longtime fan of Roddy White as a player and person, so when I was asked to write, produce, co-direct, and edit Roddy White's Ring of Honor video for Bud Light, I was more than excited.

 

The documentary features a collection of NFL greats, including Matt Ryan and Larry Fitzgerald, as well as Rich McKay and Terry Robiskie, alongside Roddy's family. The emotional story delves into Roddy's simple beginnings as a child, to becoming an All-Pro wide receiver, built on fire, faith, and an unwillingness to ever quit.

 

DELIVERABLES

 • Full-length player documentary aired on the Falcons' website and social media, as well as CBS-Atlanta.

 

• Promotional teasers aired in the stadium and on social media

 

• Commemorative poster with original photography sponsored by Georgia Power

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