CHALLENGE:  Atlanta suffers as the #1 city in the U.S. for sex trafficking, including minors. This issue has gone unaddressed, ignored and misunderstood.

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CLIENT:  International Human Trafficking Institute and National Center for Civil and Human Rights

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SOLUTION:  LEGEND recruited an emerging Swedish artist and dollmaker to develop and photograph these powerfully emotive series of images that reveal the inner destruction these children suffer from this horrid abuse. The headlines hold no punches and aggressively go after the mispreceptions of their abusers. We recruited community activists, celebrities and victims to share their voices across multiple TV, print and radio networks.

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RESULTS:  "Truth in Trafficking" became Atlanta's most talked about campaign, garnering millions of impressions through a no-cost media campaign thanks to media donations, local and national news coverage and reposts from Atlanta's top influencers and celebrities. The campaign was also featured in the governor's public addresses and the successful documentary, "Trafficked." During this campaign, Atlanta achieved their largest human trafficking arrest, saving children and deeply fracturing a trafficking ring.

 

MEDIA:  25 billboards on Atlanta's most visible locations and MARTA subway and bus signage posters.