
DRUM AWARDS &TELLY AWARDs
WINNER
Drum Silver–Animation
Telly Gold – B2B
Telly Silver– Digital Environments

SC COMMERCE

SCDOC + BMW – Crazy

SCDOC + Nephron – Hit Back

SCDOC + Sonoco – Smalltown Success
LAUNCH TO LEGACY
Storytelling has long been a foundational skill in South Carolina, yet its recognition as a leading state in technology, life sciences, and automobile manufacturing has often gone unnoticed... until now. In collaboration with the South Carolina Department of Commerce, we crafted a fresh brand identity and campaign for SCDOC, narrating and visually showcasing South Carolina's remarkable achievements as an innovator. Utilizing a sophisticated blend of film techniques, compositing, virtual environments, and animation, the campaign features prominent CEOs from BMW, Nephron Pharmaceuticals, and Sonoco. This new SCDOC initiative embodies the aspiration of working in a place you love, each leader offering a unique perspective that immerses viewers in the state's lush and inviting landscapes. With a captivating visual experience that balances innovation with nature, the campaign evokes a sense of emotional comfort encapsulated in SCDOC's tagline. When you invest in South Carolina, you invest in success, from "Launch to Legacy."







